Conference Proceeding

Rise of the 4th Category (Biostimulants/ Plant Growth Regulators) A Farmer’s Need or

Mr. Anupam Satpathy

World is on the verge of facing crisis situation not only related to food scarcity but related to quality and safety of food. World population is increasing by 1.11% every year putting burden on agriculture sector to increase productivity which has pushed usage of synthetically developed chemicals of different toxicity level over the years. Especially in Indian context, India is the home to 17% of the world’s population and will be the largest country in terms of human mass in the world by 2030.The requirement of the basic staple food like rice, wheat and coarse cereals will be required at much higher productivity levels to fulfill our own domestic needs in comparisons to the current standards. Growing usage and desire for fictionally promised results have increased farmers dependency on excessive use of crop care products .For sustainable farming, it’s important that we maintain balance between the usage of crop protection chemicals, cultural and mechanical practices and gradually increasing natural origin biological products. The 4th Category, as we term it after the basic three categories i.e. Insecticides, fungicides and herbicides, PGR/ Bio-stimulant is experiencing the fastest growth both in the global and domestic market. The real question is, what is it that is prompting the growth? The basic two assumptions are:- • Growing awareness and increased usage of Biological products by the Farmers. • Trade/ Companies see a latent opportunity as restrictions are getting more and more stringent in the synthetic agro chemical space, which is resulting in more number of organized players recently, increased their efforts to take a share in the growth of the category. Globally and specific to India, the biological segment is broadly divided into two categories one is, authentic/certified products and the other one are localized, adulterated and spurious products. In Indian agrochemical industry, organized biological segment market size is $200 million USD. In addition to this another $100 million USD is filled by unorganized spurious products and within that Sea-weed extract based products/market contributes up to 50% of the total biological segment in the country. With relatively no entry barrier and vernacular manufacturing processes have made this active ingredients sea weed extract segment more cluttered. The word BIO or Tonic has been synonymous to any product in the country which may or may not fall under the regulated CIB/ FCO guidelines in the traders market. The lack of the clarity among the nine kinds of formulations of products sold in the country has opened the doors to the local level manufactures to promote and sell products which are either fake or spurious in nature. Many Leading Indian companies such as PI Industries, Biostat India Limited, Dhanuka Agro tech and International counterparts such as Dupont/ Cytozyme have been relentlessly promoting the features and benefits of the organic and the biological origin products in the country. These efforts have generated a certain level of awareness among the farmers about this category of the products. However even in the early adopter markets such a AP, TEvL, CG or in MH which contributes to 65% of the total agro-chem industry the usage of the fake products are also very high . A current estimate will be around 3500 INR cr for these kinds of Bio/ pseudo pesticides in the country majorly used in Paddy, cotton, soybean, Chilli, Grapes and Pomegranate. Need of the hour: To provide Indian farmers with a genuine and authentic product. Mahindra Agri Solutions Ltd. In late 2016, has introduced a disruptive innovative and the only Patented product in the category - ‘JINGO-NXG’.

Published: 08 November 2017


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